Innovation is not just a technical or industrial concept: it is a language that must be understood and adopted by new generations to become an engine of progress. It is with this vision that HOW interprets communication and design, seeking to break down the distance between the business world and emerging minds, creating a bridge between experience and the future.
Kilometro Rosso represents an ecosystem where innovation and collaboration come together, generating shared value. A concept that HOW's approach: design not just to communicate, but to connect. Every company has a story to tell, every industrial reality is a universe of ideas, but the real challenge is to make them accessible and engaging for those entering the world of work today.
Through design and visual communication, HOW not only represents the identity of a brand, but works to translate it into a language that inspires new generations. The Kilometro Rosso story is a perfect example of how ideas can be transformed into opportunities-a philosophy that HOW shares and supports, because innovation, to be effective, must be inclusive.
HOW's goal is clear: to make the future closer, to facilitate dialogue between those who build today and those who will build tomorrow. And in this process, design is not just an aesthetic form, but a means of creating real and lasting connections.
